Phygital: an asset for reinventing businesses

The benefits of a phygital strategy for your businesses

Improving customer experience

The phygital store concept transforms the customer experience by merging the benefits of physical and digital commerce. By integrating digital tools into your physical stores, such as interactive kiosks and touchscreens, you offer your customers an enriched experience. Consumers can access real-time information, explore products interactively, and receive personalized advice, making their shopping journey more seamless and enjoyable.

Optimizing operational efficiency

Adopting a phygital strategy helps optimize operations within your stores. Phygital technologies facilitate inventory management, product information updates, and even the checkout process, reducing errors and inefficiencies. Additionally, these connected tools provide greater insight into customer purchasing behaviors, enabling rapid adaptation of supply based on demand.

Strengthening customer loyalty

A phygital store strengthens the relationship between the brand and its customers by offering a consistent and personalized experience across all touchpoints. Consumers appreciate the seamlessness between online and in-store shopping, which encourages them to return more often. Integrated loyalty programs, accessible via mobile apps or in-store kiosks, also help build customer loyalty by offering exclusive benefits.

Increase in sales and average basket

Integrating phygital solutions into your stores can have a direct impact on your sales. By offering a more engaging and interactive shopping experience, you encourage customers to spend more time in the store and explore a wider range of products. Interactive screens and touchscreen kiosks can also recommend complementary products, increasing the average basket value and, consequently, your revenue.