Phygital real estate

The advantages of phygital in real estate

Improving customer experience

Phygital, by combining the best of physical and digital, offers an enriched customer experience in the real estate sector. Thanks to interactive tools and innovative digital solutions, your clients can explore apartments, houses, or offices in great detail before even visiting them in person. This allows them to better visualize their future property, thus increasing their satisfaction and trust in your agency.

Optimizing asset visibility

With interactive screens and touchscreen kiosks in your windows, your agency's real estate listings are always up-to-date and visible 24/7. This type of technology attracts the attention of passersby and showcases properties in a dynamic and modern way. Additionally, content can be adjusted in real time based on market trends or newly available properties, maximizing the impact of your listings.

Strengthening brand image

By adopting phygital, your real estate agencies position themselves as innovative and technologically advanced businesses. This modernization of their communication and services strengthens the perception of your franchise among potential and current clients. Additionally, the use of high-end digital solutions, such as virtual tours and augmented reality, demonstrates your brand's commitment to superior service, setting your agency network apart from the competition.

Increased sales opportunities

Phygital allows for increased contact with potential clients, both in-store and remotely. Interactive tools, such as touchscreen kiosks and virtual tours, facilitate customer engagement and help them make faster decisions. By reducing the barriers between interest in a property and the purchase decision, these technologies significantly increase sales opportunities and improve conversion rates.