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Digital signage: what’s in it for restaurateurs?

Do you want your franchise restaurants to offer a better experience for your customers? Opt for in-restaurant digital signage with Techwise! We offer a tailor-made solution for integrating this system into your various establishments.

The advantages of digital signage in restaurants

Improving customer experience

Digital signage in restaurants plays a crucial role in enhancing the customer experience. By using digital screens to display menus, promotions, and attractive visual content, you offer your customers a modern and engaging experience. High-fidelity UHD screens deliver crisp images and captivating videos to grab customers' attention and guide them in their menu selection. This technology also presents clear and concise information, making it easier for customers to make decisions.


Effective promotion of menus and offers

Digital signage allows you to effectively promote your menus and special offers. With digital menu boards, you can easily update your daily specials, seasonal promotions, or new culinary creations. This flexibility allows you to quickly respond to trends and customer preferences, optimizing the visibility of the dishes you want to highlight. The ability to schedule content based on times of day or specific events further enhances the impact of your communication.

 


Content responsiveness and flexibility

One of the biggest advantages of digital signage in restaurants is the responsiveness and flexibility of the content. With centralized management software, you can adapt your content in real time, changing menus, prices, or promotions as needed. This flexibility is particularly useful for restaurant chains that frequently change their offerings or want to test new sales strategies. Additionally, digital content can be synchronized across multiple screens in the same establishment, ensuring visual consistency throughout the restaurant.

 


Reduction in perceived waiting times

Digital displays can also help reduce customer wait times. By displaying entertaining, informative, or promotional content, you can keep customers occupied while they wait for their order, enhancing the overall experience. Displays can also display real-time information, such as order status, to reassure customers and keep them informed throughout their visit.

The different types of products associated with digital signage in restaurants

Digital menuboards

Digital menuboards are a must-have for any restaurant looking to modernize its signage. Available in several sizes, these screens allow you to present your menus in a clear and attractive way. They're easy to update with management software, allowing you to change menu items, prices, or promotions with just a few clicks. Plus, their sleek design blends seamlessly into any type of establishment, providing a solution that's both functional and aesthetically pleasing.

 


Information screens for dining rooms

Information screens placed in your restaurant dining rooms are ideal for broadcasting informative content, brand messages, or current promotions. They can also be used to display information about upcoming events, company initiatives, or loyalty campaigns. These screens are available in several formats and resolutions, ranging from Full HD to UHD, and can be mounted on walls or on supports suitable for the restaurant interior.


Interactive totems for ordering

Interactive totems are increasingly popular in modern restaurants. These touchscreen kiosks allow customers to place their orders independently, reducing pressure on your staff and speeding up the service process. Using intuitive touchscreens, customers can browse the menu, customize their dishes, and pay directly on the totem. This solution improves service efficiency by providing a seamless and enjoyable user experience.

 


Advertising screens for windows

To attract passersby and increase customer flow, window advertising screens are an effective solution. These high-brightness LED screens are designed to be visible even in broad daylight, offering true-to-life image quality to promote your restaurant offerings directly from the window. They allow you to display dynamic content, such as videos or animations, which capture attention and encourage customers to enter your establishments. These screens are also customizable according to your needs and can be seamlessly integrated into your restaurant facades.


Choosing digital signage for your restaurant chain means modernizing your communications and ensuring an excellent customer experience. Techwise offers customized solutions tailored to your specific needs to optimize your content management and strengthen your brand image. Contact us for a personalized quote and discover how digital signage can transform your establishments.

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